“Bringing the World to Canada” ¬ The Economics of Exporting Canadian Tourism Products and Services

Over the past 20 years, Canada’s tourism strategy has evolved and diversified. Expanding beyond the traditional target destination market of the US to key overseas markets has required an investment in product offering and supply infrastructure. Please join us to learn more about Canada’s strategy and its importance to economic growth from two leading experts in Canadian tourism. Topics to discuss include:

  • Defining and describing tourism – leisure versus business markets
  • The economic rationale of the role of government
  • Drivers of tourism growth for BC and Canada – the economic outlook
  • Opportunities and Challenges

Michel Dubreuil, Destination Canada & Richard Porges, Destination BC

Michel Dubreuil – Destination Canada

Michel Dubreuil is the Manager of the Consumer and Market Intelligence Unit at Destination Canada in Vancouver. At Destination Canada Michel oversees the administration of the tourism statistics program with Statistics Canada and, with his team of analysts, the management of market research initiatives as well as the design and development of economic analysis models. He also represents Canada on the United Nation World Tourism Organization on the Committee on Statistics and Tourism Satellite Account.

Michel holds a Master’s of Science degree in Agricultural Economics from the University of British Columbia. Prior to joining the tourism research world, he worked as a bio-economic analyst and a business development manager in the fish farming industry on Canada’s West Coast and later as an economist for the poultry sector in Ottawa. Michel is a past President of the Travel and Tourism Research Association of Canada.

Richard Porges – Destination BC

Richard Porges is Vice President, Corporate Development with Destination BC. Richard provides strategic leadership for Destination BC’s Corporate Communications, Research and Analytics, Human Resources, and Corporate Services departments. In addition to his role at Destination BC, Richard is also a regular lecturer in the Tourism Entrepreneurship program at the Management Centre of Innsbruck (MCI) and with the University of Victoria’s Department of Economics. Before joining Destination BC, Richard taught in the Economics, MBA and MPA programs at the University of Victoria and was a consultant for several government and non-profit organizations.

Date and Time:
Wednesday, June 12, 2019
12:00 PM – 1:30 PM.


Financial Institutions Commission of British Columbia (FICOM)
2800 – 555 West Hastings Street, Vancouver, BC V6B 4N6

APEBC and CABE members in good standing $13,
Students $15,
Others $35.
Lunch is included.

Registration Deadline:
Registration closes at 5pm on Monday, June 10, 2019, or earlier if capacity is reached

Space is Limited!

Register today at CABE store.

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